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Book Lean Customer Development: Building Products Your Customers Will Buy

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Lean Customer Development: Building Products Your Customers Will Buy

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    Available in PDF - DJVU Format | Lean Customer Development: Building Products Your Customers Will Buy.pdf | Language: ENGLISH
    Cindy Alvarez(Author)

    Book details


How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.

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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 240 pages
  • Cindy Alvarez(Author)
  • O′Reilly; Reprint edition (30 Sept. 2017)
  • English
  • 5
  • Business, Finance & Law

Read online or download a free book: Lean Customer Development: Building Products Your Customers Will Buy

 

Review Text

  • By Gianluca Savelli on 26 August 2017

    Very useful ! an amazing guide to implement your strategy. Step by step strategy to make your business flying

  • By Russell Dyas on 20 July 2014

    Originally Posted At http://www.russelldyas.com/2014/07/20/lean-mean-customer-development-machine/Give Me The Basics? - Customer Development Is All About Testing That Hypotheses.Lean Customer Development by Cindy Alvarez is one of the latest releases from the O'Reilly Lean book series with each release focusing on a different element of the Lean Startup Model. The earlier books have included titles such as Lean Analytics and UX for Lean Startups, and this books focuses on how you can integrate customer development into the product life-cycle. The idea of customer development as described by the Lean Startup model is that a startup business concept is just a series of untested hypotheses, and that the Customer Development process is way of testing and validating each of those hypotheses to discover the correct model.What Do You Like? - Providing A Complete Guide.No matter if you work for are a startup company or established organisation this book has chapters devoted to enterprise size companies. The book has case studies throughout and includes practical advice. To help reinforce the knowledge the author has included takeaways with the key points from the chapter. The book impressed me as it provides a complete guide to the process from the start of a customer development project right through to the end.Give Me The Low-down On One Concept From The Book? - It's All Problem Solving.I am a true believer of the context driven testing model and the fact that "The product is a solution. If the problem isn't solved, the product doesn't work." A similar concept runs throughout the book about finding the true problems the customer is facing and how customer development can help you find that.Give Me One Quote From The Book? - It's A Hypothesis Baby..."Everything you do in customer development is centered around testing hypotheses."What Do You Rate The Book? - Five Stars Not Matter What Your RoleIf you job is part of the software development process this book can help release products that "Solve the customers problem." However this book is very useful for testers and anyone involved in running the beta programmes with customers. Even if you are not thinking of conducting a formal customer development programme with the techniques described in the book it can help you gain more knowledge on the customers and the true issues they are facing.


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