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Luxury Brands in Emerging Markets

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    Available in PDF - DJVU Format | Luxury Brands in Emerging Markets.pdf | Language: ENGLISH
    Glyn Atwal(Editor) Douglas Bryson(Editor)

    Book details


The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives.

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PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

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Read online or download a free book: Luxury Brands in Emerging Markets

 

Review Text

  • By Mr Stefan Omell on 28 June 2015

    The guide to understanding how the luxury markets are developing around the world an essential for companies wanting to benefit from it.


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